The market.
The economy of developed countries is being completely restructured and reorganized. Resource information is the cornerstone of change and it drives the extraordinary acceleration that technology and software, as an instrument, have brought about.
Firms need to keep up or even anticipate change to maintain the competitive advantage gained or to conquer. In the hi-tech world, the customer wants unconventional products, tailored to their specific needs and in record time. To keep up in this fast-paced economy, the boundary lines between company, supplier and customer must be blurred.
The rise of information technology has meant that the power and productivity of an enterprise, even traditional, must be based increasingly on information and resources of its own creation.